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White Paper for an ICO – Part 2

Part 2

How should a White Paper look like?

  •  Surprise – there is no single standard. Take your project, its specifics and target audience into consideration.
  •  Most of the ICOs are targeting a wide array of crypto investors. If your project is like that, too, don’t over-complicate the document and don’t stuff it with technical details.
  •  If needed, it’s better to prepare a separate ‘deep dive’ version of White Paper for all the techies in your audience.
  •  Usually a White Paper is quite a bulky document. Not many investors will read it through. It’s important to create a clear structure to make the text easily searchable.
  •  Use graphs and images. It allows to diversify the text and make it easier to perceive.
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