What is One Pager?
An executive summary of your White Paper, 1-2 pages with key project ideas, what’s new about it, which problems it solves, go-to-market strategy, expected financials.
What is White Paper?
If you are new to the ICO world, a WP is a key document for a token sale. It includes a detailed description of a blockchain-based project, including:
- problem(s) and proposed solutions;
- product description;
- market description and how the product fits;
- token distribution (how it works with the product, token economy and technical implementation);
- team, investors and advisors;
- token allocation and future perspectives;
- project roadmap.
When should the White Paper be on your website? Read our next post.