If you want to raise money, you need a clear, well-structured and technically robust landing website with all information for potential investors. Before your token sale starts, the website should be polished and tested. However, you can launch a bit earlier to start promotion and collect leads for the future conversions.
When to launch?
To check if your website is ready, use those 4 stages:
- First draft –for discrete contacts with potential investors and media
- PR campaign-ready
- Listings and bounty-ready
- Token sale-ready
We’ll cover each stage in detail over this week. Don’t forget to send the link to @Yoken to your webmasters.