The number of searches for Bitcoin-related keywords on Google hit the record in 2017 – monthly search volume for ‘bitcoin price’ increased on average 1000% if compared to 2016.
Why is it important
Google search volume is a good indicator of trends in online search – and a showcase of potential traffic opportunities. Other keyword groups related to bitcoin – some reaching 1-10 million monthly searches – showed the same trend. ‘Bitcoin chart’ searches increased by 934%, and ‘bitcoin USD’ added over 800% year on year.
Did all Bitcoin words grow that fast?
Surprisingly, no. ‘Bitcoin mining’ increased by 33.6%, ‘bitcoin exchange’ by 17.5%, and ‘bitcoin wallet’ only by 0.9%. Perhaps, the reason is that those keywords already had a high search volume in 2016, so the relative growth was not that major.
What can we learn from it
- Well, firstly – that bitcoin keywords and, even more importantly, content which is relevant both to a given business and bitcoin industry – can drive traffic to the website.
- It’s another number to put behind the claims of a Bitcoin mass adoption.