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Listings: Why and How

Listings are, perhaps, the most challenging, but one of most effective channels to attract investors.

For a crypto newbie, listings might seem a like a waste of time and money – and a lot of money. What good can a huge pile of logos do? Maybe worth focusing on Forbes article instead…

So why do we need listings?

Listings are, perhaps, the most challenging, but one of most effective channels to attract investors. All kinds of people might read crypto media, channels and chats – however, the listings are where actual investors go to check ICO calendars.

How big is the traffic from listings?

Smaller than, say, Facebook ads. But things change if we look not at traffic, but at conversions. Listings have the highest purchase conversions – times higher than other channels. Moreover, listings often serve as a first entry point for investors to get to know your project and to start analysing it. Investors may come from anywhere, but most of them will first see your ICO on a listings website.

How to work with listings?

  1. Write to the owner, agree on the price, fill in the form (online or in the attachment) and pay.
  2. Have some key details at hand, including project logo, description, dates, token name and price, team members, etc.
  3. After sending the application form, check your listing carefully – despite the huge fees, admins often make mistakes.
  4. Importantly, don’t start working with listings until finalizing your ICO details. It’s quite hard, if not impossible, to correct anything afterwards.
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