Bitcointalk: at the Heart of Crypto Community (or BTT) with 23.5 monthly visitors by SimilarWeb is a main one to promote your ICO.

Are forums still a thing?

For cryptocommunity, yes. Bitcointalk (or BTT) with 23.5 monthly visitors by SimilarWeb is a main one to promote your ICO. There is another dozen of active crypto forums, but they all lag behind BTT.

How do I start?

If you are doing an ICO, announce it in the alternative cryptocurrencies’ thread [ANN].

Is that it?

Sounds simple, but as usual – devil is in details.

  1. Firstly, if you are new to BTT, you can’t create a good-looking announcement with images and links. And this is important.
  2. Secondly, the same moment you create your thread, it will quickly go below the first pages – and, for sure, lose attention. From tons of announcements, only the most active ones will hit the top – you should remember that if you were into forums in early 2000s.

So what do I do?

As soon as you start thinking of an ICO or marketing one, consider BTT.

  • Your best shot is to create a BTT account early and enhance it before the announcement.
  • Another option is to buy one. BTT has a Marketplace with a number of offers. Although it’s not the best way to build a credible reputation.
  • Third way is to announce ICO from a newbie account and to ask someone to quote the announcement so that images would show. After your account gains credibility, you can edit your announcement.
  • I signed up for BTT account. What’s next?

Boosting your account will help to create a good-looking thread with your ICO announcement.

How do I do that?

To upgrade to the required Junior Member account, you need to make 30 relevant posts on forum. BTT updates accounts every 2 weeks – and only 14 posts count over each two-week span. Aim at 14 posts over each span, so after 4 consecutive weeks you can upgrade to the next level. Any questions? Read the forum:

What to post?

Anything that is relevant and useful. Posts like “Wow”, “Super”, “Nice one” are not considered as useful and might be deleted. Ask a question or post recent news in the relevant thread. A quick win – create a new thread for your topic of expertise, be active in discussion and get the required number of actions quicker.

How long does it take?

  • If you follow the guidelines, it will take you a bit over 4 weeks to get to Junior Member.
  • Create and maintain 2-3 accounts at the same time – could be an official project account and a few for the team members.  They might not be able to squeeze any time for forum talks right now, but the moment will come when community discussions become the top priority.
  • Check the number of your posts before each 2-week span ends.

Why do ICO promotions go grey?

The number of ICOs grows exponentially – so do their marketing budgets. Competing for crypto investors, ICOs begin to step away from white-hat practices. One of the “grey moves” is to pump up the BTT threads.

Why do they need that?

BTT provides huge relevant traffic with high ROI – it might be cheaper to acquire compared to Google AdWords, Facebook or Twitter ads (and they often send those ads to ban, too).

In fact, to get the most traffic from your BTT thread, you need to take it to the first few pages – and keep it there. For the most popular projects, it happens organically. Lots of attention bring lots of discussions pushing the thread up the ranks. If your ICO is far from the top, your thread is not so competitive and loses attention of the bigger crowd.

How do I pump up my thread?

  • You’ll need a lot of high-level accounts. Deal with it.
  • To get to the top of the ICO announcements’ thread, you’ll need to post around 50 messages a day. But that’s not fixed.
  • Yes, it’s a cheat move, and frowned upon by BTT – so don’t be too pushy if you don’t want to get banned.

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