What’s up with Telegram Channels?
It may seem like admins of Telegram crypto channels live in their own wild world. Prices for a single paid post go as far as 0.8 BTC! Think about it – some non-crypto channels charged $1K on a hype peak. And there are no assurances. The number of channels is growing – just like an army of their followers – but honestly, who is reading them? So, face it – you pay a lot for a mere dozen of new subscribers, but hoping for a whale to stop by.
Why does it happen?
Simple stuff – demand drives supply. With hundreds of ICOs happening at the same time, they are desperate to stand out. Most blockchain startups are limited in options – business media are not impressed, ads are blocked, and crypto media end up even more expensive. So they go for Telegram. Channel admins also try to make money while they can – who knows how long this golden mine will last?
What do I do?
Live with it – you won’t go far without Telegram channels. But be picky – evaluate the ROI of the post in each channel and make your choice. Price too low or too high is not an argument – it’s all about relevancy to your goals.
Reduce the costs by securing several posts in one channel – some admins give “wholesale” discounts. But don’t overuse it – each consecutive post will be less effective.
How to start my Telegram channels database?
Firstly, go wide! Collect the vast array of Telegram channels with the numbers for subscribers and reach. Google them, look into “best channels” lists, ask around. If you are lucky enough to have friends who recently did an ICO and are OK to share their list with you – use it, but first check for relevancy. It’s a fast-moving world where channels open and close every week.
Update your database monthly – add new channels, mark the “dead” ones, renew the numbers. It’s important to see the progress and analyse it. If the number of subscribers dropped – it could have been filled with bots, or the admins stopped updating it. If the subscribers grow, but the reach falls – again, bots or low relevancy detected. Mark those channels down and stop placing ads.
Any quick wins?
Enrich your database with admin contacts. Range the channels by popularity. Group the affiliates – sometimes one admin stands behinds a few channels. Update the progress in negotiations. Add prices and ROI. All that will come handy for planning marketing investment in future.
What are my key takes?
Update your database monthly.
Track the reach and the number of subscribers. The first is more important – the higher the reach, the more actual readers.
Don’t be lazy – add contacts, prices, progress etc.